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Advanced Data Analytics Partnership to Enhance Decision-Making in Retail and Hospitality

ClicData and Predyktable have joined forces to revolutionise decision-making in the Retail and Hospitality sectors. They are both at the… Read More »Advanced Data Analytics Partnership to Enhance Decision-Making in Retail and Hospitality

Phillip Sewell

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Why Now? The Perfect Time for Predictive Analytics in Marketing

Introduction  The realm of marketing is in a perpetual state of flux. Emerging technologies, soaring customer expectations, and cutthroat competition… Read More »Why Now? The Perfect Time for Predictive Analytics in Marketing

Phillip Sewell

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The Three Pillars of Marketing Optimisation

1.    Introduction: In today’s rapidly evolving business landscape, marketing optimisation has become an essential strategy for companies to stay competitive… Read More »The Three Pillars of Marketing Optimisation

Andrew Kohter

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Revolutionising Marketing Spend Allocation: The Power of Predictive Analytics

Introduction In today’s dynamic and data-driven business landscape, traditional approaches to marketing spend allocation are proving to be inadequate. Manual… Read More »Revolutionising Marketing Spend Allocation: The Power of Predictive Analytics

Andrew Kohter

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Choosing the right tools to unlock the power of Predictive Analytics in Retail

Introduction: In the rapidly evolving field of predictive analytics in retail, there is a tremendous opportunity to leverage the power… Read More »Choosing the right tools to unlock the power of Predictive Analytics in Retail

Andrew Kohter

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Industry view: what’s really challenging retail & hospitality executives

By Phillip Sewell, CEO at Predyktable I recently conducted a series of interviews with senior executives working across both the retail… Read More »Industry view: what’s really challenging retail & hospitality executives

Phillip Sewell

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Why smart retailers are checking out prescriptive analytics

“Most retailers are overwhelmed with vast data volumes offering little or no recommendations on what it means to them.” says Predyktable… Read More »Why smart retailers are checking out prescriptive analytics

Phillip Sewell

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How to profit from prescriptive analytics in an uncertain world.

A recent family trip to a fairground gave me a different perspective on the challenges of retail and hospitality professionals… Read More »How to profit from prescriptive analytics in an uncertain world.

Andrew Kohter

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Let’s Talk About the Power of Sentiment.

Sentiment analysis has never really gone away, but it’s certainly seen a strong resurgence as social media has grown to… Read More »Let’s Talk About the Power of Sentiment.

Andrew Kohter

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