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Leveraging Large Language Models for Enhanced Contextual Understanding at Predyktable

1- Introduction:

In an ever-evolving world, Predyktable acknowledges the dynamic nature of our surroundings and its profound influence on consumer-business interactions. To navigate these changes effectively, we gather data from diverse sources, encompassing both structured data (e.g. weather and financial indices) and unstructured data (e.g. text and images) and input them into our data pipeline.

Structured data offers a straightforward modelling process, characterised by organisation and logic. For instance, it’s simple to assert that 20 degrees is warmer than 18 degrees. In contrast, unstructured data poses a challenge due to its semantic richness. Defining whether red is superior to green or quantifying the distinctions between Rock and Pop music in a numeric fashion can be intricate tasks.

Predyktable's Large Language Model

2- The Role of Large Language Models (LLMs):

Large Language Models (LLMs) represent a category of artificial intelligence systems endowed with the ability to comprehend and generate human language. These models are meticulously trained on vast datasets comprising text and code, enabling them to grasp the subtleties of human language.

Although LLMs’ primary function is to generate information, in the form of chat or code generation, to do so it facilitates the conversion of contextual data into a numeric format that seamlessly integrates into predictive pipelines. For instance, using an LLM, we can encapsulate the disparities between a Taylor Swift concert and a Metallica concert. The LLM, with its linguistic prowess, has learnt that these events attract distinct audiences and can translate this understanding into numeric representations for more robust modelling.

3- Understanding Large Language Models’ Functionality:

LLMs operate by converting textual information into numerical values, subsequently subjecting these values to algorithmic computations—a process commonly referred to as tokenisation. Once tokenised, the LLM leverages its language proficiency to derive the meaning from the text.

For instance, when presented with the sentence “Taylor Swift is a pop singer,” the LLM dissects it, recognising Taylor Swift as a person, a singer, and an artist in the pop genre. It also comprehends the intricate relationships among these concepts. But in reality we don’t need to tell it who Taylor Swift is or how related she is to Kanye, it has already learned this information and can use this to tell us.


4- Advantages of Harnessing Large Language Models for Contextual Data Encoding:

Several advantages emerge from using LLMs to encode contextual data including:

  1. Complex Relationship Capture: LLMs adeptly capture intricate relationships between diverse concepts.
  2. Handling Unquantifiable Data: LLMs empower the representation of challenging-to-quantify data, like distinctions between different event types.

5- A real-world example:

To illustrate how Predyktable employs LLMs for contextual data encoding, consider this scenario:

Imagine Predyktable is partnering with a high-end women’s clothing retailer located in bustling urban areas. The retailer specialises in a wide range of women’s fashion, catering to diverse tastes and preferences. Their objective is to gain a comprehensive understanding of how various events occurring in their target market, influence their sales trends. To achieve this, Predyktable harnesses the power of LLMs proficient in language understanding. Here’s how the process unfolds:

Event Data Encoding: Predyktable starts by collecting data on upcoming events relevant to the retailer’s market. These events could encompass a wide spectrum, including fashion shows, cultural festivals, music concerts, and sporting events. For each event, the LLM is tasked with encoding critical information, such as:

• Event Type: This entails categorising the event, whether it’s a fashion show, music concert, sports game, or any other type.

Event Date: Precise date information is recorded to establish the timing of the event.

• Event Location: The LLM captures details about where the event is taking place, whether it’s in the retailer’s city or another location.

Clothing Line Data Encoding: Simultaneously, the LLM encodes information about the retailer’s clothing lines. This encompasses a thorough analysis of their diverse product offerings, focusing on factors such as:

Clothing Type: The LLM differentiates between various clothing categories, such as dresses, tops, pants, and accessories.

Brand Information: It identifies the brands carried by the retailer, distinguishing between different labels and their respective popularity or prestige.

Building the Predictive Model: With the event and clothing line data successfully encoded by the LLM, Predyktable’s data scientists can proceed to build a predictive model. This model is designed to forecast how diverse events will impact the retailer’s sales. Here’s how this works:

• Event-Product Interaction Analysis: By leveraging the encoded data, the predictive model can analyse how specific types of events affect the sales of particular clothing items. For instance, it can identify whether fashion shows boost the sales of high-end designer dresses or if music concerts have a more significant impact on casual apparel.

Time Sensitivity: The model considers the timing of events, ensuring that sales predictions consider both the event’s date and the lead-up time.

• Data Integration: It integrates the event data with other relevant factors, such as historical sales data, customer demographics, and marketing efforts, to generate comprehensive forecasts.

Ultimately, this predictive model equips the clothing retailer with invaluable insights. It enables them to make informed decisions about inventory management, marketing strategies, and event participation.

Predyktable's data in our LLM

6- Conclusion:

Along with text generation and chat, Large Language Models serve as a potent instrument for numerically encoding contextual data, enriching predictive pipelines. Through the utilisation of LLMs, Predyktable elevates its capacity to construct enhanced models that better serve its clientele.

6.1- Further Considerations:

While LLMs continue to evolve, they have the potential to redefine our interactions with computers. Applications like chatbots, capable of comprehending and responding to natural language and precise machine translation systems bridging language gaps, are on the horizon.

Moreover, LLMs wield a substantial influence on the field of artificial intelligence, contributing to the development of innovative AI models like autonomous vehicles and medical diagnostic systems.

The ongoing evolution of LLMs holds promise for diverse and positive impacts across numerous domains, igniting anticipation for the transformative potential they bear on the world.