Article
Why Now? The Perfect Time for Predictive Analytics in Marketing
Introduction The realm of marketing is in a perpetual state of flux. Emerging technologies, soaring customer expectations, and cutthroat competition have catalysed a landscape that… Read More »Why Now? The Perfect Time for Predictive Analytics in Marketing
Revolutionising Marketing Spend Allocation: The Power of Predictive Analytics
Introduction In today’s dynamic and data-driven business landscape, traditional approaches to marketing spend allocation are proving to be inadequate. Manual decision-making processes, once the norm,… Read More »Revolutionising Marketing Spend Allocation: The Power of Predictive Analytics
Choosing the right tools to unlock the power of Predictive Analytics in Retail
Introduction: In the rapidly evolving field of predictive analytics in retail, there is a tremendous opportunity to leverage the power of data-driven insights to stay… Read More »Choosing the right tools to unlock the power of Predictive Analytics in Retail
Why smart retailers are checking out prescriptive analytics
“Most retailers are overwhelmed with vast data volumes offering little or no recommendations on what it means to them.” says Predyktable co-founder and CEO Phillip Sewell… Read More »Why smart retailers are checking out prescriptive analytics