1. Introduction: In today’s rapidly evolving business landscape, marketing optimisation has become an essential strategy for companies to stay competitive and achieve sustainable growth. The… Read More »The Three Pillars of Marketing Optimisation
By Phillip Sewell, CEO at Predyktable I recently conducted a series of interviews with senior executives working across both the retail and hospitality industries to gain… Read More »Industry view: what’s really challenging retail & hospitality executives
A recent family trip to a fairground gave me a different perspective on the challenges of retail and hospitality professionals dealing with customers: where all… Read More »How to profit from prescriptive analytics in an uncertain world.
Sentiment analysis has never really gone away, but it’s certainly seen a strong resurgence as social media has grown to become a core channel for… Read More »Let’s Talk About the Power of Sentiment.