1. Introduction: In today’s rapidly evolving business landscape, marketing optimisation has become an essential strategy for companies to stay competitive and achieve sustainable growth. The… Read More »The Three Pillars of Marketing Optimisation
By combining the insights from our dynamic consumer-behaviour model with our clients’ data, we predict how consumer behaviour will shape the demand for our clients’ goods and services over the upcoming 12 months.
Our flagship product is our dynamic Consumer-Behaviour Context Engine, a cutting-edge solution which predicts the influence of the UK economy on consumer sales. Our predictive AI algorithms analyse diverse datasets decoding hidden patterns and relationships, to provide a comprehensive insight of the consumer landscape.
Clients’ first-party data is securely uploaded into our consumer behaviour context engine, hosted in Google Cloud. We enhance our external knowledge of consumer behaviour with valuable insights from our clients’ customer preferences, past purchases, browsing behaviour, and engagement patterns. Allowing us to have a 360 view of consumer behaviour tailored to each client.
Our platform systematically collects a diverse array of external data sources (see full list), meticulously categorising and organising them. This process gives us an extensive and rich set of data to model with.