USE CASES
See what happens when accurate foresight gets actioned
The platform
Customer Sentiment
For Retail and Hospitality marketers, building customer loyalty, retention, brand reputation and awareness are all top of mind.
But gaining a better understanding of your brand’s perception through the lens of customer opinion, feelings and beliefs is challenging.
So, how do you better gauge brand sentiment through the voice of the customer?
Current analytics tools offer limited views on what’s being said about your brand, as they mainly focus on social media analysis and sample surveys.
They don’t show how you’re perceived through all online and offline touchpoints. So, you’re not getting the bigger picture.
Customer Sentiment
By not involving sentiment in predictions, means less accurate, decision-making. Future decisions are risky gambles and opportunities are missed.
You won’t miss anything with Predyktable. We enrich all our prescriptive models with customer sentiment.
Our future predictions and recommendations take the customer voice into consideration, to provide accurate foresight so you make profitable decisions.
How do we do this…
The platform
Smart Segmentation
Understanding your customers better is more important than ever. This means getting personalisation right. It really pays, especially when you’re creating customer experiences – so they’re aligned to their ‘actual’ wants and needs.
This means you’ll need more advanced data analytics designed by retail experts to equip retail professionals with the most accurate foresight so they take the most valuable future actions
This is where Predyktable comes in. We go way beyond just predictions. We create prescription models that predict what will happen and tell you what to do when it does. It’s what fuels our smart segmentation model.
Smart Segmentation
Our machine learning models use a blend of internal and external data sets to predict who to target – then how and where to target them.
How do we do this?
The platform
Marketing Optimisation
The way we shop has never been more flexible, with purchases being made on multiple devices, browsers, and sessions. But the price of consumer convenience, is ever-increasing complexity for marketers.
Tracking the success of your marketing spend across individual channels and customer touch points is practically impossible. Any attribution of credit to a sale is now tenuous at best.
Marketing Optimisation
At Predyktable, we don’t think tenuous cuts it. So, we’re pioneering a prescriptive data analytics service delivering foresight fuelled recommendations for marketers. This means you stop making risky bets and start taking the most profitable actions with confidence.
You’ll focus less on the attribution of a single channel and more on the optimisation of all your marketing mix.
How do we do this? Click the video above to find out….
The platform
Dynamic Demand Forecasting
Every retailer understands the importance of having the right product, in the right place, at the right time.
In this climate of perpetual change, your stakes are high. So, how do you make profitable decisions through the lens of regional demand?
You need to dig deeper than just price. Your customers’ expectations are also driven by availability, experience, and ethical considerations.
And don’t just rely on historical data. It doesn’t provide enough information to make accurate forecasts. Decisions are just risky bets.
Dynamic Demand Forecasting
At Predyktable, we stop these gambles. Our machine learning models minimise the uncertainty of regional demand: delivering foresight-fuelled, dynamic forecasting, so you make profitable decisions.
How do we do this?