Download our latest insights report, stemming from an in-depth Marketing Survey. Gain a greater understanding of the future landscape of predictive analytics, and its profound implications for businesses in an increasingly data-centric world.
Within this document, we unveil valuable findings obtained through a survey focused on the potential advantages of utilising software capable of accurately forecasting how the national mood impacts customer buying patterns. We garnered insights from more than 100 marketing professionals employed by well-established retail and hospitality brands to assess the level of interest and perceived usefulness associated with this predictive technology.